If you’re planning to sell your home in Kelowna, understanding what works—and what doesn’t—can make all the difference. As a seasoned listing agent and realtor specializing in Kelowna real estate, I’m Braden Koop, and I’m here to break down the essential strategies to sell your home quickly and for the best possible price.
What Doesn’t Work
Let’s start by busting a few myths. These traditional tactics might seem effective, but stats show they aren’t the main drivers of sales:
Open houses
Broker or realtor opens
Realtor parties
Facebook/Instagram ads
Newspaper ads
Neighbourhood mailers or flyers
While these methods can have their place in your marketing plan, they’re not the strategies that will directly sell your property.
The Modern Homebuyer’s Journey
In today’s digital-first world, buyers do most of their home shopping online. Just like you can get groceries delivered or shop on Amazon from your phone, buyers are making 90% of their decisions before ever stepping foot in a property.
This means your digital marketing needs to be on point. Here’s what will set your listing apart:
Professional Photography - Stunning, high-quality images are a must. Add drone shots to showcase the neighbourhood and property from a bird’s-eye view. If your home has great views, Twilight photography can also add a magical touch.
3D Virtual Tours - A 3D tour allows buyers to “walk” through the property from their laptop or phone. This feature provides a 2D floor plan with measurements, giving buyers a clear understanding of the layout.
Proper Pricing - Pricing your home correctly is critical. Overpricing discourages buyers from even viewing your listing. Homes in Kelowna generally sell for 2–4% under the asking price, so avoid leaving too much room for negotiation. A well-priced home attracts more views and showings, which results in a faster and better sale.
Agent-Guided Video Tours - This is where a great listing agent can truly shine. A video tour allows me to highlight your property’s unique features, the neighborhood, and nearby amenities. Drone footage of the area adds an extra layer of appeal. These videos create a connection with potential buyers that photos and descriptions simply can’t.
Why Choose Braden Koop?
As a realtor in Kelowna, my approach is all about ensuring no detail slips through the cracks. I specialize in personalized, hands-on service, using proven marketing strategies to position your property for success. From capturing stunning visuals to crafting compelling video tours, I’m here to exceed your expectations.
If you’re planning to sell your home in Kelowna, let’s chat! Whether you’re in Wilden, Upper Mission, or downtown, I’ll ensure your property stands out in today’s competitive market.
Ready to Get Started?
Contact me, Braden Koop, to discuss how we can sell your property fast and at the best price. Your home deserves the right marketing strategy, and I’m here to make it happen.
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