CASE STUDY · WILDEN

272 Triple Tree Place, Wilden

Listed and sold in the off-season, with the media planned around the weather instead of the calendar.

Covered deck with a wood ceiling and glass railing at sunset, looking across pines to hills and a low sun.

The situation

Everyone tells you not to list between November and February. Sometimes that’s right. It depends on the house, what else buyers can choose from, when the sellers are actually ready, and whether you can show the place properly in that season.

This Wilden home was about the views. So the real question was how to capture them in the darkest, greyest stretch of the year, without rushing the sellers and without shooting media that undersold the whole point of the property.

What I did

Gave the sellers a checklist and let them work at their own pace. No reason to compress everything into one frantic weekend. Preparation shows in the photos, and rushed preparation shows just as clearly.

Watched the forecast and moved when it broke. Just before Christmas the Okanagan gave us one clear Sunday sunset. I had my media team out that day for drone, twilight and exteriors. The weeks after were solid overcast, which is January here. Booking the shoot for a convenient date instead would have put this house under flat grey cloud and buried the only thing it needed to show.

Went to market when the interior was ready, not before. The launch followed the sellers’ preparation and the one day the weather cooperated.

Why it worked

Fewer listings compete in the off-season, and the buyers still looking in January are usually working around a real deadline rather than browsing. That doesn’t make winter better. It makes the trade-off different.

For this house the call was to plan the media around the weather and let the calendar follow. The sellers got time to prepare properly, and the marketing showed buyers the thing they needed to see.

How I approach a listing · Ask me about timing

Aerial view at dusk of a house with lit windows on a treed slope, snow-capped mountains along the horizon.
Kitchen with dark cabinetry, wall ovens, a stainless range hood and a long pale island with three stools.
Vaulted open living and dining area with pale hardwood, a wall clock, and French doors to a deck.
Aerial view of a hillside subdivision below a rocky bluff in early spring, with the valley and a lake beyond.